The article from Proto Thema delves into the rise of influencers who have become the modern-day power brokers of public discourse. Figures like Kopsialis, Touni, and Htapodias have amassed millions of followers, wielding significant influence over public opinion and consumer behavior. Their reach and impact rival that of traditional media moguls from previous decades. Through strategic posts and collaborations, these influencers can shape mainstream narratives and trends, often more effectively than traditional media outlets. The piece highlights the shift in power dynamics, where personal brands and online personas now play a pivotal role in shaping societal conversations.
Πρώτο ΘΕΜΑ, 26 January 2022