Once the stoic sentinels of the Vatican, the Swiss Guard has embraced a new role: social media darlings. Clad in their vibrant, Renaissance-era uniforms—featuring red, yellow, and blue hues inspired by the Medici coat of arms—these elite protectors of the Pope have become a visual sensation on platforms like Instagram. Their striking appearance, reminiscent of historical pageantry, now captivates tourists and netizens alike, turning them into living symbols of tradition meeting modernity. While their primary mission remains the solemn duty of safeguarding the Pontiff, the Guards' photogenic presence has inadvertently transformed them into cultural icons. Their images, often shared and celebrated online, add a layer of contemporary relevance to their centuries-old legacy. In an era where visual storytelling reigns supreme, the Swiss Guard exemplifies how historical institutions can find renewed resonance in the digital age.
Το ΒΗΜΑ, 09 May 2025