In the 2024 U.S. presidential election, Donald Trump's return to the White House was less about traditional campaigning and more about mastering the digital age. By engaging with influential figures like podcaster Joe Rogan and internet personalities Logan and Jake Paul, Trump tapped into vast online audiences, especially among younger voters. These collaborations transformed his image from a political figure to a lifestyle brand, making "Make America Great Again" resonate beyond politics. Even his granddaughter, Kai Trump, played a role in appealing to Gen Z, showcasing a savvy use of social media to redefine political engagement in the modern era.
Το ΒΗΜΑ, 23 November 2024