Brian Johnson, better known as the "Liver King," captivated millions by promoting a raw organ meat diet and an "ancestral lifestyle" as the keys to peak health and a chiseled physique. With over six million followers and a $100 million supplement empire, he claimed his muscular build was all-natural. However, in 2022, leaked emails revealed he was spending $11,000 monthly on steroids and human growth hormone, contradicting his public denials. The revelation led to a $25 million lawsuit from deceived customers and a Netflix documentary, "Untold: The Liver King," chronicling his rise and fall. Johnson's story serves as a cautionary tale about the perils of influencer culture and the importance of authenticity in the wellness industry.
Το ΒΗΜΑ, 17 May 2025