Madame Fraise is Athens' first ghost pastry shop, a unique concept where exquisite desserts are crafted without a storefront, relying solely on online orders and delivery services. Founded by renowned pastry chefs Eugenios Vardakastanis and Yannis Kikiras, along with marketing expert Yannis Geropoulos, this innovative venture offers a curated selection of high-end sweets, including their signature Noble Panettone. The establishment operates from a hidden workshop, emphasizing quality and creativity over traditional retail presence. Madame Fraise has quickly gained popularity, becoming a viral sensation on social media platforms and a favorite among dessert enthusiasts in Athens.
Πρώτο ΘΕΜΑ, 3 June 2022