Forget postcards—fans are now collecting filming locations! Set-jetting is the travel trend where beloved movies and TV shows become real-world itineraries. It all started with the term born in 2008 as a riff on “jet-setting,” but it’s now a full-blown phenomenon: 70% of Gen Z and millennials draw travel inspiration from screen narratives, and around 40% have actually booked a trip because of it. Remember The White Lotus’s season 2 sweating in Sicilian sunsets at the San Domenico Palace? Reservations soared, balconies sold, and Sicily basked in overnight VIP tourism glory. Worldwide, Game of Thrones sent Dubrovnik’s numbers into orbit, and Netflix hits like One Day put Paros firmly on the map with waves of fans chasing scenery over plotlines. In short: set-jetting turns fictional wanderlust into real passports and long-term bookings. The film’s over—but the trip is just beginning.
Το ΒΗΜΑ, 29 June 2025